Structure of Assignment (2500 words)

1. Introduction (structure of assignment)

2. Brief introduction to Orange (Its history briefly since they entered UK market, current position, etc)

3. External Marketing Environment Analysis

   1. Socio-Cultural (Changing patterns)

   2. Economic (Economy's situation and its impact upon firm's success)

   3. Technological (shift from talk 'n' text to 3G)

   4. Political (Political / legal initiatives)

4. Internal Marketing Environment Analysis

   1. Customers (Who? Why? How do they choose? Where and when?)

   2. Competitors (Oligopoly) --- loads being spent on advertising

   3. Suppliers

   4. Re-sellers?

5. SWOT

   1. Strengths (Reliable product/Brand name/Price)

   2. Weaknesses (Production/Distribution/Profit Margin)

   3. Opportunities (Growing market segments/Untapped potential)

   4. Threats (Manufacturers/Legislation/Economic downturn)

6. Strategic Recommendations (4 of them!)

7. Conclusion

HELP!